Lucky Dragon Hotel & Casino in Las Vegas has hired the renowned Plan C Agency (PCA) as their marketing agency of record. The Los Angeles-based firm is a multicultural and international marketing agency specializing in the Asian American market.


“From the very beginning, it was important to us that we surround ourselves with organizations and individuals that share our focus and understand our goal of a genuine Asian experience for our guests,” said Dane Tan, managing director of corporate development for Lucky Dragon Hotel & Casino. “PCA is a natural partner for us and for what we want to accomplish; we look forward to tapping into their expertise and introducing Lucky Dragon to Las Vegas and the rest of the world.”


PCA has managed marketing campaigns for major international brands, including a variety of hospitality clients in Las Vegas.


“Both Lucky Dragon and PCA are authentically multicultural,” said Giancarlo Pacheco, CEO of PCA. “So this is a wonderful opportunity for our agency to use our knowledge and experience of the Asian American segment to partner with Lucky Dragon. The property’s unique position as the first Asian-focused hotel and casino project on the Las Vegas strip is like none other. It’s an ideal setting to attract the nearly 2 million Asian and Asian-American tourists that visit Las Vegas every year.”


The grand opening of Lucky Dragon Hotel & Casino is set for Saturday, Dec. 3. The resort will begin accepting reservations solely through its website beginning in October. For reservations, or for more information, please visit


About PCA

PCA is a full service, minority owned, multicultural marketing & communications agency specializing in the Asian American market. For over a decade, the agency has been a leader in providing integrated campaigns for Fortune 1,000 companies. Located in Los Angeles and New York, it is our mission to create unique, authentic ideas and provide an excellent client experience while continuing to be leaders in the Asian community.


PCA current clients include BMW, Frontier Communications, Gilead Life Sciences, Live Nation, Penn Mutual, Proctor & Gamble, Pernod Ricard, and  Ultra Mobile.


For more information, please visit